Local Search Engine Optimization
Tell us about your project
Begin by requesting an initial digital marketing audit and a free website mockup.
We will evaluate:
- On and Off Page SEO
- Page load speed
- Google Analytics data
- Functionality needs
- Content
- User Experience
- Revenue goals
Local businesses need to use different search engine optimization, or SEO, tactics to cater to local searches in their internet marketing campaigns.
It can be incredibly frustrating for a business owner who’s producing quality content that, for some reason, isn’t coming up on search algorithms. That’s why local SEO helps to optimize your online presence to increase search engine rankings and engage with your target audience.
Learn more about the best ways to incorporate local SEO tactics into your online marketing strategies to turn web traffic into potential customers. Below we discuss tips like adding on-page SEO, posting catered content, creating mobile-friendly websites, or outsourcing with high-quality search engine optimization services.
What Is Local Search Engine Optimization
Local search engine optimization, or local SEO, is how businesses that cater to local clientele use online marketing to their advantage.
This SEO strategy uses keyword research to update your content and website with location-based on-page SEO. Location-based SEO might mean adding “NYC” to content for a business based in New York, so it appears on the first page of Google search, Yahoo, Bing, and other search engine results pages when someone nearby types “near me” in their search.
Local SEO helps small businesses achieve their business goals by bringing more engaged customers to their websites. Meeting a search query for someone who is in the vicinity and looking for a product like yours is one of the best ways to turn website traffic into foot traffic.
With an impressive 150% increase in “near me” searches over two years, local SEO is a necessary tool to maximize your position with search engine rankings.
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We’ll analyze your current website and marketing efforts. Speak with an expert for FREE!
How Local Businesses Can Improve Their SEO
There are many ways local businesses can improve their SEO and increase their online and in-store traffic.
Below we’ll discuss some of the best ways to improve local SEO, like optimizing your pages for Google My Business, having consistency with listed location information, curating content for locals, creating a mobile-friendly version of your website, and hiring an expert SEO agency to take the task off your plate.
Optimize your page for Google My Business
Use local search engine optimization to optimize your page for Google My Business or Google Business Profile. Ensure your Google business page has all the information to find and contact you. NAP is a commonly-used acronym for the essential info for your business page, meaning name, address, and phone number.
Encourage customers to leave reviews so your business page has even more social proof.
Use keyword research to naturally add local keywords to the URL, title tags, headers, and meta descriptions of your website or blog content.
Be sure to add internal links within your content and link your website to your social media accounts.
Be Consistent
Ensure your NAP, or name, address, and phone number, are uniform on any webpage that a customer could find you. Be consistent throughout your content with the same address, and be sure to update all addresses if your company moves locations.
Create Content for Locals
If you want to build your website and foot traffic, then create content that local readers will engage with to build more brand recognition within the communities closest to your store.
For example, a Long Island business could create content around local happenings or trends that add value to readers’ lives and naturally incorporates your brand.
Have a Mobile-Friendly Site
Alongside exceptional web design with local on-page SEO, a mobile-friendly version of your web pages is essential for a positive user experience on the devices they’re most likely to search.
Save money in your digital marketing budget for a mobile-friendly version of your site; it’ll help improve your rankings and makes it easier for customers to scroll through your services or products seamlessly.
Outsource Your SEO Needs
One of the best ways to optimize your local business website for the top spots on search engine rankings is to hire a local SEO expert.
Elite Web Designz is a Long Island SEO company that will design and implement an SEO campaign and content marketing strategy to increase website traffic and optimize your website for Google My Business and search engine rankings.
Outsourcing your SEO services to an experienced digital marketing agency can help clear the following tasks from your to-do list:
- Website design
- Linkbuilding and backlinks
- Pay Per Click (PPC) advertising
- WordPress development
- Social media marketing
- SEO audits
- Content creation
Save yourself time and effort by hiring an SEO expert to handle the on-page and off-page SEO for your local business, or get customized solutions for your website needs.
Conclusion
Try these tips to increase your local search engine optimization and see how higher search engine rankings boost sales and website engagement.
If you’ve tried some of these tips before, contact an SEO expert to audit your website and find the SEO strategy that caters best to local customers searching for an exceptional product like yours.
How Elite Web Designz, a Long Island Website Design Agency, Can Help
Elite Web Designz is a web design company based in Long Island. We work with customers in New York and everywhere around the globe to create beautiful and functional websites that support your business goals.
Are you interested in taking your online presence to the next level? Get in touch with us to schedule a free consultation.